Designing
to
Scale
Convert
Ship Right
be Clear
Scale
Scale
Convert
Ship Right
be Clear
Scale
A design leader with 10+ years of experience building and leading product design, research, and UX writing teams. Balances strategic direction and execution to deliver measurable impact.
Experience
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Portfolio
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WORKING EXPERIENCE
HEAD OF DESIGN
Flip
May 2023 - Current
Led design, UX writing, and research while staying hands-on.
Delivered Homepage Revamp 4.0 to improve discovery and evolve the product narrative.
Re-defined user personas to reflect real behavior and business needs.
Revamp CSAT into an actionable insight system.
Established app tone and voice across the product.
Elevate designers to ship with AI-assisted vibecoding.
Led rapid POCs from insight to launch.
HEAD OF DESIGN
Flip
May 2023 - Current
Led design, UX writing, and research while staying hands-on.
Delivered Homepage Revamp 4.0 to improve discovery and evolve the product narrative.
Re-defined user personas to reflect real behavior and business needs.
Revamp CSAT into an actionable insight system.
Established app tone and voice across the product.
Elevate designers to ship with AI-assisted vibecoding.
Led rapid POCs from insight to launch.
HEAD OF DESIGN
Flip
May 2023 - Current
Led design, UX writing, and research while staying hands-on.
Delivered Homepage Revamp 4.0 to improve discovery and evolve the product narrative.
Re-defined user personas to reflect real behavior and business needs.
Revamp CSAT into an actionable insight system.
Established app tone and voice across the product.
Elevate designers to ship with AI-assisted vibecoding.
Led rapid POCs from insight to launch.
DESIGN MANAGER
BukuWarung
Feb 2021 - May 2023
Build, Led and grew a product design team from 2 to 13 members, including product designers and UX writers
Responsible for hiring, mentoring, setting up workflows and design standards, conducting design critiques, creating career path guidelines and reviewing team OKRs
Established the first design system foundation
Strive to balance business and user goals to create products that are both sell-able and usable.
Led and designed several high-impact projects at BukuWarung (Homepage, Payment, QRIS, PPOB, and BNPL)
DESIGN MANAGER
BukuWarung
Feb 2021 - May 2023
Build, Led and grew a product design team from 2 to 13 members, including product designers and UX writers
Responsible for hiring, mentoring, setting up workflows and design standards, conducting design critiques, creating career path guidelines and reviewing team OKRs
Established the first design system foundation
Strive to balance business and user goals to create products that are both sell-able and usable.
Led and designed several high-impact projects at BukuWarung (Homepage, Payment, QRIS, PPOB, and BNPL)
DESIGN MANAGER
BukuWarung
Feb 2021 - May 2023
Build, Led and grew a product design team from 2 to 13 members, including product designers and UX writers
Responsible for hiring, mentoring, setting up workflows and design standards, conducting design critiques, creating career path guidelines and reviewing team OKRs
Established the first design system foundation
Strive to balance business and user goals to create products that are both sell-able and usable.
Led and designed several high-impact projects at BukuWarung (Homepage, Payment, QRIS, PPOB, and BNPL)
DESIGN LEAD
Amartha
Aug 2019 - Feb 2021
Began as the first UI/UX designer and built a product design team of designers and UI engineers
Under supervision from C-level executives to explore both current and business initiatives from concepts to execution
Led the lender app revamp process, agent app, and internal dashboard system, executing all visual design stages from concept to launch
Worked on a strategic project to drive business growth beyond P2P lending
DESIGN LEAD
Amartha
Aug 2019 - Feb 2021
Began as the first UI/UX designer and built a product design team of designers and UI engineers
Under supervision from C-level executives to explore both current and business initiatives from concepts to execution
Led the lender app revamp process, agent app, and internal dashboard system, executing all visual design stages from concept to launch
Worked on a strategic project to drive business growth beyond P2P lending
DESIGN LEAD
Amartha
Aug 2019 - Feb 2021
Began as the first UI/UX designer and built a product design team of designers and UI engineers
Under supervision from C-level executives to explore both current and business initiatives from concepts to execution
Led the lender app revamp process, agent app, and internal dashboard system, executing all visual design stages from concept to launch
Worked on a strategic project to drive business growth beyond P2P lending
Digital Banking Web Designer (UI/UX)
Jenius Bank (SMBC)
Aug 2017 - Jul 2019
Bridged collaboration between Product and Marketing teams to align initiatives and drive shared OKRs.
Led special project launches for Jenius Web and the community platform, enabling Jenius to scale alongside its users through a co-creation model.
Revamp Jenius Website and increasing online user acquisition
Managed third-party partners effectively while maintaining quality and staying within budget constraints.
Digital Banking Web Designer (UI/UX)
Jenius Bank (SMBC)
Aug 2017 - Jul 2019
Bridged collaboration between Product and Marketing teams to align initiatives and drive shared OKRs.
Led special project launches for Jenius Web and the community platform, enabling Jenius to scale alongside its users through a co-creation model.
Revamp Jenius Website and increasing online user acquisition
Managed third-party partners effectively while maintaining quality and staying within budget constraints.
Digital Banking Web Designer (UI/UX)
Jenius Bank (SMBC)
Aug 2017 - Jul 2019
Bridged collaboration between Product and Marketing teams to align initiatives and drive shared OKRs.
Led special project launches for Jenius Web and the community platform, enabling Jenius to scale alongside its users through a co-creation model.
Revamp Jenius Website and increasing online user acquisition
Managed third-party partners effectively while maintaining quality and staying within budget constraints.
Digital Art Director
SALT
Apr 2014 - Aug 2017
Led a team of UX designers delivering end-to-end digital experiences.
Working with leading brands including Bebelac, BTPN, LA Lights, Indofood, Djarum, PBSI Emina, Avrist, Samsung and Bali United.
Shipped high-impact outcomes across platforms, from websites and mobile apps to campaign landing pages, YouTube mastheads, digital banners, and social media content.
Digital Art Director
SALT
Apr 2014 - Aug 2017
Led a team of UX designers delivering end-to-end digital experiences.
Working with leading brands including Bebelac, BTPN, LA Lights, Indofood, Djarum, PBSI Emina, Avrist, Samsung and Bali United.
Shipped high-impact outcomes across platforms, from websites and mobile apps to campaign landing pages, YouTube mastheads, digital banners, and social media content.
Digital Art Director
SALT
Apr 2014 - Aug 2017
Led a team of UX designers delivering end-to-end digital experiences.
Working with leading brands including Bebelac, BTPN, LA Lights, Indofood, Djarum, PBSI Emina, Avrist, Samsung and Bali United.
Shipped high-impact outcomes across platforms, from websites and mobile apps to campaign landing pages, YouTube mastheads, digital banners, and social media content.
featured projects
A curated collection of my latest and favorite projects —designed with intention, crafted with care, and
built to make an impact.
Discover a selection of projects designed to inspire, engage, and deliver results across multiple industries
testimonials
A few highlights from the amazing people
I’ve had the chance to design for
04.08.2025
“It was a very cool experience! The designer understood my vision perfectly and turned my ideas into reality. Thank you again, and I wish you prosperity!”
Emily Carter
Founder at Bloom Agency
04.08.2025
“It was a very cool experience! The designer understood my vision perfectly and turned my ideas into reality. Thank you again, and I wish you prosperity!”
Emily Carter
Founder at Bloom Agency
04.08.2025
“It was a very cool experience! The designer understood my vision perfectly and turned my ideas into reality. Thank you again, and I wish you prosperity!”
Emily Carter
Founder at Bloom Agency
04.08.2025
“I’m really impressed with the designer’s attention to detail. Every step felt thoughtful and professional, and the final result turned out even better than I expected!”
Gary Mitchell
Indesign Group Co-Founder
04.08.2025
“I’m really impressed with the designer’s attention to detail. Every step felt thoughtful and professional, and the final result turned out even better than I expected!”
Gary Mitchell
Indesign Group Co-Founder
04.08.2025
“I’m really impressed with the designer’s attention to detail. Every step felt thoughtful and professional, and the final result turned out even better than I expected!”
Gary Mitchell
Indesign Group Co-Founder
12.07.2025
“Great collaboration from start to finish! The designer listened carefully, suggested creative solutions, and delivered exactly what I needed. Highly recommend!”
Sofia Martinez
Marketing Lead at Nutrio Appʼ
12.07.2025
“Great collaboration from start to finish! The designer listened carefully, suggested creative solutions, and delivered exactly what I needed. Highly recommend!”
Sofia Martinez
Marketing Lead at Nutrio Appʼ
12.07.2025
“Great collaboration from start to finish! The designer listened carefully, suggested creative solutions, and delivered exactly what I needed. Highly recommend!”
Sofia Martinez
Marketing Lead at Nutrio Appʼ
Dea Clarissa
Head of Design
Contact me
Available for freelance or full-time opportunities.
Leading design, research and writer
© Dea Clarissa 2025 | All Rights Reserved
Available for freelance or full-time opportunities.
Leading design, research and writer
© Dea Clarissa 2025 | All Rights Reserved
Available for freelance or full-time opportunities.
Leading design, research and writer
Clark Rosenberg
UX/UI Designer
clark@example.com
© Clark Rosenberg 2025 | All Rights Reserved